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商品編號： 9-506-060 出版日期： 2006/03/10 作者姓名： Moon, Youngme;Schulman, Seth;McGovern, Gail 商品類別： Marketing 商品規格： 19p 再版日期： 地域： United States 產業： Recreation and fitness industry 個案年度： 2005 - 2005
商品敘述：
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a rewards program might be structured to help address those challenges.
涵蓋領域：
Customer relationship management;Customer retention;Marketing;Risk management
相關資料：
Case Teaching Note, (5-506-061), 12p, by Youngme Moon
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